Getting Cited by the Machine - How B2B Enterprises Earn Visibility in AI Answer Engines and How to Measure It

A growing share of B2B buyers now open a vendor search by asking an AI answer engine  ChatGPT, Perplexity, Google’s AI Overviews, Gemini, Copilot  rather than a search box. The engine doesn’t hand back ten blue links. It composes an answer, names a few vendors, and moves on. If your company isn’t in that answer, you are not on the shortlist, and no one on your team ever sees the query.